Getting 'Out There'

17 Jul 2019

Are you waiting in the wings?


Ready with a great business idea but hesitant about stepping onto the stage and putting you and your idea in the spotlight?

[Prefer to watch rather than read?  Scroll down for the video version]

I speak with quite a few 'would be Self Employed' people who are in this position, they say they are afraid to ‘get out there’ as if we all know what a dangerous and foreboding place 'out there' is.

They are holding back on publishing their website, posting on social media, making a video or attending networking events.  Sometimes they are holding back on their whole transition to Self Employment.

They don’t want the attention, criticism or fame they associate with being centre stage.

And yet they have a great idea that will help people and they are attracted to Self Employment.

If you are in this position, here are some ideas for moving through these stuck feelings....

1. Refocus

This is not about you, this is about helping your target market.  Focus on them, their priorities and needs. This is about being of service to them.

2. Expect Fear

If someone was not at least a little fearful about stepping onto a public stage for the first time, we would think something was wrong.

Being nervous in this situation is normal and doesn’t stop you taking action.
There is no need to analyse or fix this fear.

3. Take the next action
Rather than building up ‘getting out there’ into one big scary event, see what the next action is, and take it!

4. Know you’ll probably get it wrong!
Even after extensive research and preparation, you’re unlikely to be great first time.
Of course you want to do your best but set the bar low and make improvements over time.

5. Be human
(Not that you can do anything else!).
From Strictly to Bake-off, we love mistakes and turnarounds, authenticity and relating to our audience counts more than a slick performance.


6. Don’t try and please everyone.

Your message reflects your passions and your uniqueness and is aimed at your target market. It shows you understand what is important to them, you speak their language.

As much as positive feedback from your target market shows you have this right, negative comments from those outside your target market can also indicate you are on track.

7 Be ‘all in’

Playing small and avoiding publicity is not a good business strategy.


Being committed to creating the Self Employment you truly desire means going out of your comfort zone and taking action.

Even though this may be hard to imagine, you just might find you enjoy being ‘out there’.

Every worthwhile adventure has its challenges. 


Every hero has faced fear and taken action anyway.

You really have got this! 


Here's the video version...



To explore how these ideas relate to you and your business, get in touch