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Let’s Create Your Passion Led Business

business growth motivation planning vision building Feb 12, 2021

When we're employed, and looking out from perceived security, the world of entrepreneurship can seem pretty intimidating.

Not only are we told that entrepreneurs have innate traits like risk taking and 'big picture' thinking, it seems we need a go getting, bullet proof mindset and business card, website and trendy suit that make sure we look the part.

But what is it we really need when we're transitioning to Self Employment?

I believe in starting with our PASSIONS.

This doesn't necessarily mean we make our hobby our business but more that we orientate our business, and our lives, around the things we love doing.

This enables us to....

  • make the most of our natural motivation rather than having to use discipline and rewards to manage ourselves
  • play to our strengths because we tend to be better at the things we love doing
  • have an easier time promoting our business, and make more impact with our message, as people respond to our energy and enthusiasm.
  • stay inspired to keep going when challenges mean others give up
  • and enjoy the process of creating our self employed lives

Even, or especially, when the cost of living is rising and budgets are tight, we do better when we start with our Passions. 

So we know where we are heading and have clarity about what we are creating in the world and why, we need a Vision that shows our Passions in action.

Our VISION helps us to make day to day decisions as well as choosing the opportunities that are right for us.

Next we narrow down who we can best serve.

Knowing your target market (the people who you are aiming to sell your products and services to) is essential for making the most of our resources and getting our message heard and seen on-line.

Defining your TARGET MARKET is not simply about who has the motivation and means to buy your product or service, this process is also about your passions- who would you love to work with?

In the Self Employment Adventurers' Camp we have a process for defining our target market in line with our Passions and Vision.  

Once we have some ideas, we need to get to know our target market well and this research will form the basis for all our marketing activities.


We know trust builds over time as we get to know people.  So starting networking  (on and off line) with potential clients, customers, referrers and suppliers will lay great foundations for the future.

Finding your people is not only great for practical support but making connections with others starting out will give you the emotional backing and ability to problem solve that will help you to thrive.

We don't need fancy materials

When we are stepping into unknown territory we are easily seduced into thinking we need websites, equipment, funnels and ads.

Generally these are things we need when we scale-up our businesses and, by then we know what works best for us and our customers.  


This will give you the opportunity to experiment, build your knowledge and explore all the possibilities open to you.

Being thrifty serves us well as well are business learners and we won't know the best investments to make until we get started. 

Taking the pressure off by keeping some regular work and/or having 3-6 months living expenses saved up will enable you to enjoy learning about your business without the pressure of needing to get everything right first time.

As we’re so passionate about our business, we might find ourselves working all hours, so we need to keep an eye on our balance and well-being,

Having a ‘contact’ with yourself, with clear responsibilities and working hours, helps us to create the lifestyle we truly desire.

SETTING BOUNDARIES is essential when we start our business alongside other roles and serves us well when we become Self Employed.

We want to be able to settle our thinking and come from a place of wisdom when we create our businesses.  This is the approach we take in the Self Employment Explorers' Camp.  

It can feel quite lonely as we're starting out.  Whilst friends and family might want to help, it can be hard for them to understand our priorities.

FIND YOUR TRIBE- the likeminded community you feel an affinity with who will offer support and guidance.

When expressing our Passions, our business may not be unlike any other.  We do not want to simply copy-cat a mentor.  However we can benefit from others’ experiences, coaching and support.

The Adventurers' Club gives you a close knit, supportive community and a clear path to getting your passion led business established and thriving in a way that feels right for you.

To explore if the Camp or Club are right for you, simply get in touch! 💜