Getting 'Out There'Jul 15, 2021
I speak with quite a few would-be-Self-Employed professionals who are holding back. They say they are afraid to ‘get out there’ (as if we all know what a dangerous and foreboding place 'out there' is.)
They are delaying publishing their website, posting on social media, making a video or attending networking events. Sometimes they are postponing their whole transition to Self Employment.
Some do this overtly. Others talk about needing perfection, getting the timing right or other things they must do first.
All are avoiding the attention, criticism or fame they associate with being centre stage. They imagine the worst happening and feel all the emotions connected with those thoughts.
And yet they have great business ideas that will really help people, and they are attracted to Self Employment.
If you are in this position, here are 7 ideas for moving through these stuck feelings....
This is not about you. This is about helping your target market, your people. Focus on them, their priorities and their needs. This is about being of service to them.
Get to know them and understand the issues, concerns and problems you can help them with.
2. Expect Fear
If someone was not at least a little fearful about stepping onto a public stage for the first time, we would think there was something amiss!
Being nervous in this situation is normal and doesn’t stop you taking action.
There is no need to analyse or fix this fear. It doesn't need any more of your attention.
3. Take the next action
Rather than building up ‘getting out there’ into one big scary event, see what the next action is, and take it!
4. Know you’ll probably get it wrong!
Even after extensive research and preparation, you’re unlikely to be great first time.
Of course you want to do your best, but set the bar low and know that you'll make improvements over time. The best way to learn is by doing
5. Be human
(Not that you can do anything else!)
Reality shows from Strictly to Bake-off, show how much we love mistakes and turnarounds, authenticity and relating to our audience counts so much more than a slick performance.
6. Don’t try and please everyone.
Your message reflects your passions and your uniqueness and is aimed at your target market, the people who you serve. It shows you understand what is important to them and you speak their language.
As much as positive feedback from your target market shows you have this right, negative comments from those outside your target market can also indicate you are on track.
Set your boundaries on-line and face-to-face so you can ban and block anyone who isn't respectful.
7. Be ‘all in’
Playing small and avoiding publicity is not a good business strategy.
Being committed to creating the Self Employment you truly desire means going out of your comfort zone and taking action.
Even though this may be hard to imagine, you just might find you enjoy being ‘out there’.
Every worthwhile adventure has its challenges.
Every hero has faced fear and taken action anyway.
You really have got this!
For discussions on this theme, join the 💗My Self Employed Life Facebook Group.
For further resources and support to help you market and promote your services and build your confidence are available in the Self Employment Explorers' Camp. Click here for details and sign up for just £7.